Looks like the next batter up on the Harlem, New York Citybased A$AP Mob squad is clearly A$AP Ferg. The selfproclaimed “Trap Lord” has picked up the baton after group leader A$AP Rocky and made a name for is syrupy flow on hard instrumentals. Check out the latest visuals to the remix of his trapinspired tune “Work” featuring guest appearances from French Montana, Trinidad James, Schoolboy Q and A$AP Rocky himself.
Last week New York City’s global music mogul, JayZ, decided to add his brush stroke to the Miami Art Basel scene by throwing a launch event for his D’usse Cognac. Little to say, the event (hosted at LIV) was pretty epic, with tons of who’swho in cameos and appearances along with a performance from newly signed Def Jam act, Trinidad James. Even Mrs. Carter, Beyonce, was in the mix! Take a look at the event recap video. Dude’s life is a movie. Literally.
With the entire HipHop music industry being turned on its head due to the Internet and the decline of physical record sales, it’s fair to say that general marketing rules no longer apply. Gone are the days when labels and music executives could guarantee the “next big star” or even pump the capital necessary into support every act they’d like to book. It’s volatile out there and there’s only room for standout independent acts. You know, cats that have developed their own following and marketing. Here (in no particular order) are four young guys that we’re listening for and why.