The household and hardware experts of RustOleum have recently partnered up with NeverWet, a new super hydrophobic coating that repels and protects against all kinds of liquids. It works by applying a coating of the product to any surface, allowing it to dry, then stand back in amazement as it acts kind of like a force field against any stain threats. Check out the test video below where the team behind the product puts it to use on sneakers, clothing, cardboard boxes and even an iPhone, to detail its incredible resistance ability!
Sneaker conossieurs, Rick Williams and Roland “Ro” Coit, just laced up their shoes for the first episode of their new reality series on Loud. Detroit Rubber has the DTown natives showcasing their sneaker knowledge to help celebrities like Tiger, Prince Fielder, obtain hardtofind soles. Check out the broadcast and watch how their search takes them all the way to legendary Detroit MC, Eminem’s studio! We don’t do the shoe fetishism much, but this we like. There’s a story and history! We can dig it.
Outsideofthebox fashion designer, Jeremy Scott, has unveiled his 2012 Adidas Originals Spring/Summer footwear line for the kiddies and man is it cool! Expect kidsized versions of his the alreadyfunky designs. Think plush, colorful, and with animals and wings.
In a wonderful shocker to sneaker aficionados and Back To The Future fans around the globe, Nike has unveiled a real edition of Marty McFly’s infamous MAG sneakers. And that’s not all. The sneakers, limited to an initial exclusive run of 150 pairs, are being being auctioned on eBay to generate funding for the Michael J. Fox Foundation For Parkinson’s Research. Fly kicks for an even flyer cause, way to go Marty!
Sportswear giant, Nike, dives further into its skateboarding history by announcing the release of a comprehensive book on the iconic Dunk sneakerThe Nike SB Dunk Pro 19852011. Set for release sometime this year, the book will explore the rich 25year history of the popular shoe.
Cultclassic skateboard brand, Supreme, recently unveiled their latest collaboration with Nike SB. The ’94 is the latest shoe added to the SB (skateboard) roster. Derived mostly from 90’s New York City and basketball style and swag, the ’94 shines as a ode to the timelessness of a true EastCoast skate shoe that existed before actual manufactured skate shoes. From balling to kickpushing, dope!
Sources at Nice Kicks have revealed the official patent to an automatic lacing system for what seems likely to be the incarnation of The Marty McFly’s (Back To The Future II). As of yet, there is no official word from Nike, but if any of the names on the patent, mainly Tinker Hatfield, have anything to tell us, you might say that this cat’s out of the bag. Another indicator might be Nike’s timing since Back To The Future II was set in the year 2015…
Skateboard shoe company Etnies recently collaborated with director Kevin Smith to produce a series of commemorative sneakers. The sneakers pay tribute to Smith’s 1994 cult classic and claimtofame, “Clerks.” Here’s a look at the collaboration’s main model, complete with title and homage to Jay and Silent Bob, the film’s most memorable duo.
Get your Ivan Lendl on with the retro look of these Adidas Tennis Super, our choice for this spring/summer’s white kicks to cop.