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Olympics

GOOGLE HURDLES 2012

August 7 |

In conjunction with the 2012 London Olympics search engine, Google, has dedicated its daily doodles and logo to The Games. Today, the hurdle competition received its very own glory thanks to a clever animated game that visitors can play via their keyboard. Albeit a bit more child’s play than anything else, the game records your running timesomething that’ll surely evoke the spirit of Olympic competition in a bunch of us, even if it’s just over coffee and our office desks! Play your own run here.

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THE OLYMPIC AVENGERS

August 1 |

Ukrainian Illustrator and graphic designer, Scargeear, recently remixed Marvel’s Avengers with the 2012 London Olympics. The results, superheroes suitable for the Discus Throw, Hammer Throw, Archery, Gymnastics, Wrestling, Pole Vault and more! Check out your favorite characters in their respective roles.

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BANKSY V.S. 2012 LONDON OLYMPICS

July 25 |

Bristol native and worldrenowned street artist, Bansky, popped out of seclusion this week to showcase his feelings about the upcoming 2012 London Olympics. He shuns the event by replacing a javelin thrower’s equipment with a missile and depicting a pole vaulter hurdling over a real fence. The message? That maybe there are more political issues concerning our planet than a mere “spectacle” comprised of international athletes.

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MARK RONSON’S BEAT 2012

February 28 |

Londonbased producer, Mark Ronson, teamed up with CocaCola and Olympic athletes to produce what’s been dubbed as Beat 2012an allstar compilation of sounds of sports pieced together to create a dance track. Here’s a short produced by Somesuch & Co. about all the work and inspiration that went into the creative process of making it all possible.

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LIVE & DIRECT | BEIJING 2008: PART THREE

August 27 |

Ladies and Gentlemen, that concludes our programming. The show is officially over. Please make your way to the designated exits, and enjoy your journey home. We thank you for visiting. Make sure and let everyone know what a wonderful place China is with so many people eager to help at all transit points! Oh, but please hand carry everything that you’ve purchased here, because forget about trying to ship anything. Not so easy for me, as I was dead set on shipping my computer (along with some random clothing that I wasn’t planning on carrying around with me for the next 6 weeks, and a pair of running shoes doesn’t seem noteworthy, but stay tuned). I had figured that shipping a computer (anywhere) wouldn’t be easy, so I went in expecting to have some hassle. But there were many more surprises to come…

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LIVE & DIRECT | BEIJING 2008: PART TWO

August 11 |

So I know that most of you (if you’re anything like the other 4 billion people in the world) are probably interested to hear about what it was like to be in Beijing during that most spectacular opening ceremonies event of all times and it was spectacular, let me assure you. You’re thinking: wow Grace must have been so blown away just to be anywhere near it; the buzz in the city; the fireworks and yeah, it was cool to see it in real time, but I wasn’t in the stadium, nor was I even anywhere near it really. The only difference between being there and watching it on TV (that I heard of) was that if you watched it at home, you didn’t lose 10 pounds or risk dying from heat exhaustion, and you were able to eat and drink like a normal person instead of waiting in line to buy a concession from one of 3 people selling them throughout the stadium.

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LIVE & DIRECT | BEIJING 2008: PART ONE

August 5 |

Greetings from my new home for the month: the sprawling metropolis of Beijing…at least I think it’s sprawling: I can’t really see it sprawling through the thick “haze” that no one here seems to be concerned with or find problematic (elephant in the room or elephant sitting on top of us?). The smog is worse than smog. It’s as if we are walking around in a foggy cloud, only this cloud tastes really bad and I can feel a ball of nastiness curling up in the back of my throat every time I walk outside. The air seems to be a bit less dense and stinky once inside the hotel maybe there is some sort of air filtration system? Not so over on the campus of Beijing Normal University, the home of the High Performance Training Center; the sacred ground upon which the US athletes complete their final days of training before competing…and also home to the group of people that we are hosting here. The air seems to be heavier over there and more invasive. Imagine working out while breathing pure exhaust fumes…ick.

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ADIDAS CREATES A SERIES OF PROLETARIAT INSPIRED SPOTS FOR THE BEIJING 2008 OLYMPIC GAMES

July 7 | | One Comment

Adidas is really looking to put it on Nike by selecting the forthcoming Beijing 2008 Olympic Games as a platform to launch its salvo against rival Nike for global brand domination. They are using this global stage to conduct a multipronged attack that includes: a) the opening of the world’s largest Adidas store b) announcing their they plans to open 6300 stores in China by 2010 and c) by dropping these beautiful people/athlete inspired TV spots. They were produced for the Beijing 2008 Olympic Games by TBWA/Chiat and directed by Psyop’s Marie Hyon and Marco Spier. As of this posting, Adidas is only planning to air these TV spots in the Chinese market.

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