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MTV

EGOTRIP’S ‘HOTTEST” MC LIST

March 12 |

Because everyone else was pissed off at MTV’s failed attempt at an accurate MC list the good folks over at EgoTrip thought it’d be a great idea to make their own. And so without further adieu they present their 10 “Hottest” Rappers in the Game list. And they mean “hot” as in not cold, perspiring, caliente! Really LOL material right here.

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AUDUBON ON THE NEW YORK TIMES

January 26 |

Now that the Uptown Manhattan neighborhood of Washington Heights is on the map thanks to MTV’s new reality series, media outlets like The New York Times have been taking notice of the burgeoning creative community and what it has to offer. Case in point, they recently sat down with show star, Jonathan Perez (Audubon), and peered into the inspiration behind the series. Kudos to those Uptown kids and their really wellspoken ideas and platform. Extremely refreshing to see considering the notsopositive postJersey Shore reality television landscape out there! Check out the interview in this recent Media and Tech episode of Times Cast.

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WASHINGTON HEIGHTS MTV SERIES

December 7 |

The Uptown New York City neighborhood of Washington Heights gets the reality show treatment thanks to MTV’s brandnew “docuseries” Washington Heights. The show follows a cast of bright teens hailing from the infamous neighborhood that are looking for their own piece of the American pie via music, fashion and athleticism. Sprinkle in drama among friends and love interests and you’ve got yourself a probable hit!

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HOW 2 CHAINZ MADE IT

October 15 |

Hate it or love it, acts like HipHop’s 2 Chainz are at the center of mainstream appeal. While many will argue that the artist’s lyrical content (about hustling, trapping and strippers) is mediocre, there’s no denying his omnipresent stature. The following is an episode from MTV’s latest series: This Is How I Made It and despite our opinions the rapper does have a genuine and heartfelt story about where he came from and why he does what he does. Now, if only most of these ideas come across in his work without so much sex and money fogging up the industry mirror…

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YO! MTV RAPS CLASSIC CUTS VOL. 2

February 17 |

MTV2’s “2.0” revival of one of its most influential HipHop shows ever, Yo! MTV Raps, is taking fans on a nostalgic trip through some of the genre’s most influential songs. The new series, Yo! MTV Raps Classic Cuts, digs into the history and inspiration behind the gamechanging tracks. Here are some exclusive clips from episode No.2 featuring Common’s breakout hit ‘I Used To Love Her” Naughty By Nature’s “OPP” and how NWA’s “Straight Outta Compton” introduced the world to gangsta rap.

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CASTING FOR MTV’S “GET YOURSELF TESTED” STD PREVENTION CAMPAIGN

February 23 |

MTV is casting “Get Yourself Tested” Campaign to raise awareness and help prevent TEENS & YOUNG ADULTS from getting STD’s. Research shows that 1 in every 2 sexually active young person gets an STD by age 25. Help end the STD epidemic!

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INK BLAST | CHEERS FOR BLACK AND BROWN WOMEN ROLE MODELS IN PUBLIC LIFE

March 16 |

Happy Women’s History Month. We’re making it as we live and breathe.

Starting with First Lady Michelle Obama, prominent intelligent, educated and powerful black and brown women will inspire, validate, reassure and motivate young women who have lacked viable role models in key areas like politics, corporate America and social leadership.

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SAY WORD! | MTV’S 10 HOTTEST MC’ S LIST CAUSES A STIR

August 2 | | One Comment

At first, I must admit, I was somewhat taken aback by the list put together by MTV’s HipHop brain trust. JayZ is number 7 and Nas is no where on the list, something was terribly wrong. On second thought, the list consists of who is hot at the particular time it was conceived not who is the nicest and most skilled. With that said and HipHop being what it is, the list was outdated the minute it was created.

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DADDY YANKEE IN REPUBLICA EYEWEAR ON MTV’S TRL

June 5 | | 3 Comments

Daddy Yankee wearing Republica Eyewear on MTV’s TRL.

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THE MAKING OF A DICK IN A BOX

December 22 |

Censored ‘SNL’ Sketch Jumps Bleepless Onto the Internet and generates over two million views. By Jaques Steinberg, New York Times The nearly threeminute digital film, shown on “Saturday Night Live” last Saturday, was a parody of two boyband singers (including one played by the real Justin Timberlake) crooning a holiday song about making a gift to their girlfriends of their male anatomy, which they appeared to have wrapped in boxes (strategically placed) and then topped with bows. Given the subject matter, it was little surprise that NBC bleeped a recurring word in the chorus 16 times. But soon after the…

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