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Kanye West

ELI REED X UXA “THE CHASE”

August 5 |

New York Citybased skateboard brand, UXA presents a new short that highlights some of their current collection. The dramatic short features Eli Reed street skating his way out of Big Apple style trouble all while The Beastie Boys and Kanye West blare over the action. There’s even a hippie jump over an NYPD car hood! Illest skate short we’ve seen in a minute!

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KANYE WEST 3030 RPG

July 26 |

Given all the crappy publicity that everyone’s favorite Chicago producer (and least favorite person), Kanye West, is getting lately, we thought it’d be cool to push this story about a video game based on him instead. So the year’s 3030 and after teleporting into the future via wormhole, Mr. West has to rid the city of some really bad music clones in classic RPG format. Sold? We are too! Download it here.

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BENJI B’S LIVE STRING DJ MIX

January 4 |

BBC Radio 1 DJ, Benji B recently paid a visit to Maida Vale Studios to conduct the most epic turntable mix ever heard on that side of the Atlantic. The mix includes tracks from Flying Lotus, Kanye West and Drake even. We like this. A lot!

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KANYE’S GIVENCHY KILT

December 21 |

Is it a skirt? Is it a kilt? One thing’s for sure is that it’s got everyone buzzing! Everyone’s favorite drama king slash music mogul extraordinaire, Kanye West, is the center of highend fashion attention. Apparently the avantgarde artist wore a Givenchy kilt during a 12.12.12 Hurricane Sandy benefit concert performance. Say what you say, it’s all eyes on Mr. West and his fashion sense.

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COODIE & CHIKE OF CREATIVE CONTROL

August 16 |

Creative Control visionaries, Coodie and Chike, are like brothers. The dynamic duo comes together like Voltron to forge their own oneofakind production house, one that shot Kanye West’s “Through The Wire” and Erykah Badu’s “Window Seat” as well. Fans that have a look through their website will find more bitesized work from the twoa lot of it capturing the likes and stories of industry heads of all kinds! Check out their humble story in their own words:

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PIANOS IN PARIS

February 13 |

Okay, so now that The Throne’s official “Niggas In Paris” video is out we thought it’d be cool to present this pianolaced alternative of the uberpopular ode to “blackness in France./ Asian musician, The Theorist, hits the keys and presents to you his epic rendition. Hell yea, blast this!

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KANYE WEST HIRING

January 6 |

International HipHop artist and producer, Kanye West, recently announced the inception of his very own creative companyDONDA. Named after his late mother, Dr. Donda West, the venture is going to be dedicated to producing projects and products that, as Yeezy describes, will marry emotional wants with utilitarian needs. And he’s not looking to tackle it alone. Mr. West is actually calling out thinkers and creatives from all walks: architects, scientists, teachers, designers, and more, to reach out and join the action:

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BRANDING “THE THRONE”

September 27 |

Brand strategist and advertising expert, Douglas Brundage, presents a thorough breakdown of the success behind JayZ and Kanye West’s (The Throne) platinumselling album, Watch The Throne. Brundage points out how three key factors: collaboration, anticipation, and strategic execution, created the perfect storm that any agency on Madison Avenue would kill to emulate.

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THE THRONE: OTIS VIDEO

August 12 |

Hate it or love it, the fact is that there hasn’t been this much excitement or buzz for a new HipHop project in a very long time! So without further adieu, we present The Throne’s (JayZ + Kanye West) video premiere of Otis, directed by the infamous Spike Jonze. Say what you will, but gutting and “reupholstering” a brandnew Maybach is probably a onceinalifetime video experience. Our advice? Kick back and enjoy it!

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JAY-Z + KANYE WEST: OTIS

July 22 |

The “Jigga Man” (JayZ) and Mr. Kanye West release the second single off of their highlyanticipated debut, Watch The Throne. The song, “Otis,” is a soulful Reddingsampled (Try A Little Tenderness) tribute to the legendary musician. WTT is scheduled to be released August 1st. But before then, have a listen to the powerful “Otis” single!

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