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Psychology

DOVE’S “REAL BEAUTY” CAMPAIGN

April 18 |

For their latest campaign soap and beauty company Dove decided to conduct a rather interesting social experiment centered around female selfimage. A forensic artist was hired to sketch a couple of volunteers based on their own description of themselves. Then a group of strangers described those same volunteers to the artist for a different sketch. The two drawings were then compared and the results were startling. All of the women described themselves in a less favoring manner than the strangers did. Enter the Dove campaign slogan, “You Are More Beautiful Than You Think.” Brilliant!

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