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REEBOK LAUNCHES WEB SITE FOR U.S. HISPANIC MARKET

November 29 |

Extends Promotional Relationship With Mexican Soccer Team Chivas By Laurel Wentz, AD AGE NEW YORK (AdAge.com) Within a month of striking a deal last year with Mexican soccer team Chivas to launch an official product line in Mexico backed by an ad campaign there, Reebok started getting calls from U.S. Hispanics asking where they could buy the Chivas soccer jerseys. The new BarrioRBK Web site emphasizes Spanglish and music as it aims at young Latinos. “We said, ‘Let’s bring the products to the U.S. and do a campaign,'” said Jorge Dionne, Reebok’s marketing director for Latin America and, since…

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EDITOR/ART DIRECTOR @ OCEAN SCENE MAGAZINE IN LOS ANGELES IS LOOKING FOR STORY IDEAS

October 29 |

Ocean Scene magazine is a coastal monthly in Los Angeles. If you’re interested drop Linda Pliagas a line at: pliagas@msn.com

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KING MAGAZINE SEEKS COPY EDITOR

October 29 |

A national men’sinterest magazine seeks an experienced, enthusiastic, organized Copy Editor/Researcher. You will help traffic copy in house, report to the managing editor, copy edit all text from the cover through the back page, maintain and update the editorial style guide and do fact checking research as needed. You will also be expected to help enforce and adhere to editorial production deadlines. You will be an integral member of a strong editorial staff, must be extremely detailoriented, as well as knowing when to put the red pen down. Quark knowledge a must. Urban culture savvy a plus. If you feel…

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BMW PULLS OUT OF BRANDED ENTERTAINMENT

October 3 |

Company That Pioneered Field Now Cuts It Off By Jean Halliday and Marc Graser, AD AGE BMW of North America, which played a major role in pioneering the new era of branded entertainment, has suddenly ended its use of that marketing technique. Since the summer of 2001 when its first round of BMW Films became an Internet sensation, no discussion about branded entertainment took place without a mention of the company. The German automaker has long dominated the space in the automotive category, creating the benchmark for product placement. Its vehicles have appeared in the James Bond movies and its…

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TO THE TOP: A HIP-HOP HOW-TO

September 26 |

By Alex Williams, NEW YORK TIMES TEN days ago Kevin Liles, the executive vice president of the Warner Music Group and one of the most powerful AfricanAmericans in the record business, dropped by a television studio in Midtown Manhattan to visit Lil’ Kim, one of his company’s artists. She was taping a show for Black Entertainment Television, and he needed to tie up some loose ends before she headed off to prison for a year and a day to fulfill her sentence for perjury. The two conferred quickly before she shooed him away, reminding him that she didn’t have a…

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TOOFLY’S CARTERITAS DE GRAFF™ | MINI GRAFFITI BAGS

September 13 |

Handmade Fashion Accessories 05′ : An assorted line of NYC Graffiti mini bags in an array of colors, as well as Toofly’s most popular New York City’s girl mark. A little story… Carteritas de Graff™ started as a collaborative effort between Toofly and her best friend Soraya in 2003. Both women decided to make handmade bags thw and handpaint each bag in the traditional old school graffiti style. They painted terms like “NYC”, “BGirl”, and “Fly Girl”, as well as Toofly’s popular “around the way girl” character. The original line made its first appearance at local street fairs and markets,…

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