It appears that Mountain Dew soft drink is joining the list of corporate names that have pulled back sponsorship deals with acclaimed HipHop artists. Most of us know how sour the recent Reebok and Rick Ross deal went. Now PepsiCo (parent company of Mountain Dew) has decided to retract its current “Felicia The Goat” campaign with Tyler The Creator of rap group Odd Future. Sources link the move to some online backlash that declare the spots as “extremely racist and misogynist.” Sounds almost like a joke to us considering that Tyler and the Odd Future crew have made their claim to fame in very unorthodox and seemingly “offensive” ways. In other words, wasn’t Mountain Dew aware of the particular “brand of comedy” that the group is known for before sitting down and signing that contract? Guess not.
One of HipHop’s most recognizable names came under fire recently for his lyrics on a song that he was featured on. Miami rapper Rick Ross was criticized for his reference to date rape on Rocko’s “U.O.E.N.O.” Rick Ross attempted to apologize more than once for the lyric (“I’d die over these reeboks you ain’t even know it/ Put Molly all in her champagne, she ain’t even know it/ I took her home and I enjoyed that, she ain’t even know it.”) but it was seen as disingenuous because they failed to acknowledge the seriousness of the issue. Rape is no joke (or art) when nearly 1 in 5 U.S. women surveyed in the National Intimate Partner and Sexual Violence Survey said they had been sexually assaulted.
In case criminals or folks looking to stay off the law’s radar needed any more proof that the authorities are indeed using social media to track offenders, DNA Info New York recently reported a case involving an unidentified assailant who was eventually tracked with the using photos stored on social media. The technological implications of the case reveal that authorities now have an extended Facebook (or any other social media network with pictures)assisted photo bank ready and available for their search needs. Though we’re not sure where constitutional rights and or Internet privacy stand here, the fact of the matter is that Facial Recognition Units are very real and becoming much more common in law enforcement. Would be criminals beware!
The folks over at BuzzFeed Food have a pretty indepth article about a 45yearold Cannabis baker from Los Angeles, California. The former nonprofit worker turned to baking as soon as her daughter became old enough to allow her some time to focus on the craft. The article highlights the interesting ins and outs of the burgeoningyetstill clandestine industry. With plenty of pictures to show, but tons of red tape to cross, it’s interesting to note what the mommy baker mentions her motivations are and how detailed the process gets. Check out the full article here.