General consensus would be that nobody likes commercials. Kinda true, but when a commercial is done right it does two things: Sell you a product, and Entertain you. Case in point, take Volvo Trucks who have been on a creative roll this year most recently with Jean Claude Van Damme most epic split between two moving Volvo trucks!
The ad agency Opperman Weiss out of New York has taken the requisite liquor ad to another cinematic & story telling level on behalf of it’s client, TULLAMORE D.E.W.
The Parting Glass is a beautifully shot, heart felt spot with a great backdrop and served with an extra shot of double meaning.
This ad fits the brand like a glove – truly effective commercial storytelling at it’s very best.
So for those who don’t know, or aren’t really familiar…there is a STRONG, and bubbling skate presence in Uptown, NYC. At the crest of this wave is Mira CoNYo, a clan of creatives and skateboarders, myself included, who’s M.O. is pump out nothing but prime, quality product. They’ve been in the game since 2008 when they put out their first skate video. Since then, there have been many creative endeavors from T-shirts to TV shows. Without giving too much away, Mira CoNYo, and the newest purveyor of fly, uptown’s own The Flagrant Club, are hosting an event tonight with free beer and good vibes. Doors open at 7, premiere starts at 8.
The Trials of Muhammad Ali (In Select Theatres Nationwide) is a documentary that tells the story of Ali’s court battle to overturn his five year sentence for refusing to serve the US Military in Vietnam. The documentary is directed by Bill Siegel and produced by Kartemquin Films, the non profit film company behind critically acclaimed documentaries like Hoop Dreams, The Interrupters, and No Crossover: The Trial of Allen Iverson. The film also deals with Muhammad Ali’s relationship with the National of Islam and his image during the period that the undefeated champion and Gold Medalist was away from the ring. Be Sure to check out the film when it’s in a theatre near you. For listings visit: www.thetrialsofali.com.
Love him or hate him, Tyler The Creator has been pushing the envelope with the amount of creative endeavors he’s chosen to undertake. Whether it’s commercials, TV shows, or music, Tyler has definitely had a hand in it all. He recently dropped a 60-second teaser clip for his upcoming film, WOLF. The trailer features Tyler looking for a lighter while his goonies beat a kid up on a desolate street. Plot twist, the kid getting beat on is Tyler. Keep your eyes peeled for the film’s release date.
This October right before the start of the 2013/2014 NBA season, we will all have the opportunity to go behind the scenes and see for ourselves how Jeremy Lin’s incredible run unfolded that magical February of 2012 right before the New York Knicks considered releasing him.
Legendary NYC artist Futura 2000 has globetrotted the world twice over. Though renowned, by those in the art world, for his contemporary art as much as his progressive graffiti, Lenny McGurr is still somewhat of an enigma to some fans and newcomers. The following video explores his latest trip down to Mexico to paint a mural with a local artist collective. While there he also sat down for an interview that explains a bit of his foray into things outside of the “Futura” persona, which, quite frankly, as he proclaims, “…is just as interesting as the celebrity.”
New York Citybased skateboard brand, UXA presents a new short that highlights some of their current collection. The dramatic short features Eli Reed street skating his way out of Big Apple style trouble all while The Beastie Boys and Kanye West blare over the action. There’s even a hippie jump over an NYPD car hood! Illest skate short we’ve seen in a minute!
While continuing to make his crowd sourcing rounds, director Spike Lee takes a moment to reveal his list of 87 mustsee movies (modern and classic) for film students. Some of the mentions include: The Godfather, Vertigo, City Of Gods, Midnight Cowboy, Boyz n the Hood, District 9, and The Wizard of Oz. Check out Lee’s actual video regard the list and the entire catalog down below!
Experiments In Speed is a phenomenally wellshot short about British bike welder and Donhou Bicycles. Directed by Greg Hackett, the narrative follows on their journey to push the limits to how fast their custom single speed bicycle can go. Piecing together the ingenuity of custom star and the help of an automobile eventually shows the potential at which the bicycle can travel. And still, it can go faster as an indoor test reveals the ability to reach a speed of 102 MPH. The ultimate goal is to one day acquire that or higher on the road.