Hypebeast delves into the New York Citybased production factory of Modern Vice, a footwear company that’s reembracing it’s handmade roots. The following short interviews owners Jordan and Jensen Adoni who inherited the manufacturing facilities from their family. The two go on to describe the passion, the commitment, and the family values that make their business what it is.
California’s Odd Future group teamed up with legendary skateboard shoe brand Vans (Vans Syndicate) for a special “Wolf Gang” edition of the Old Skool shoe. The collaboration was a nobrainier for the brand considering how loyal the popular group has been to their core skateboarding footwear. The series includes 4 color ways (black, royal, tan, red) of the shoe with Odd Future embroidery featured on the tongue and rear of the shoes and gum soles.
Los Angelesbased Mexican/American skateboard wizard Paul Rodriguez presents the 7th incarnation of his signature “P. Rod” skate shoe. This year’s set up features a threequarter Nike Lunarlon midsol, seamless inner booty and the heellock collar making for a stronger, lighter and definitely more comfortable shoe. Check out the outoftheway GIFS (see them in motion here) that highlight the striking black/red colorway release. These drop in early July.
Levi’s, the brand synonymous with heritage and denim, has just released a video that highlights the history of their 501 jean. The short catalogues the inception of the original pants and their use and function throughout history by the general public and other facets of society ranging from railroad workers to punk rockers.
The Stance Socks motto is “The Uncommon Thread”. In accordance with this message the company has created an artist series dedicated to unique crafts that resonate with their mantra. The first installment features contortionists that literally “bend” the laws of the body’s physics. And they do so while modeling some of this season’s socks. We likes.
Los Angelesbased surf/skate label Matix just released a look into its 2013 Summer collection viawhat elsea surf and skate video. The piece features some casual surfing and shredding in what looks like Venice Beach, California. Okay we get it, staying true to their roots via the help of surf ambassadors Turkey Stopnik and JJ Wessels and some homies that skate real solid. We can dig the homegrown effort.
New York Citybased Alife returns to the streetwear game this year. After reopening its flagship storefront in the city’s Lower East Side the label has also released a series of graphic tees to coincide. Inspiration for the shirts include drugs, sex and pizza delivery influences. Yep, a pretty accurate snippet of their consumer demographic, we guess. Peep the series:
Worldwide purveyors of the streetwear game, Stussy, is getting ready to drop its first printed mag for fan in the West. Volume one of the biannual will be made available in limited quantities at its store locations tomorrow, March 29th. Before then fans can check out the teaser trailer of the printing process.
Wooden sunglasses company, Shwood, just upped their craftsmanship ante with the release of their Stone Collection. They also contracted videographer/creative Joe Stevens to showcase how the creation process works. The limitededition shades, available in the “Belmont” or “Canby” frame are made out of fused Birchwood and slate. Only 200 made at $325 a pop! Peep the technique.
Nike SB continues to foster their relationship with legendary professional skateboarder Eric Koston with the release of his second signature shoe, The Koston 2’s. To accompany the new sneakers the sportswear giant produced a hilarious short that details a constantly remixed folklore about the skater. Pretty epic cameos and comedy!