Levi's, the brand synonymous with heritage and denim, has just released a video that highlights the history of their 501 jean. The short catalogues the inception of the original pants and their use and function throughout history by the general public and other facets of society ranging from railroad workers to punk rockers.
The Stance Socks motto is "The Uncommon Thread". In accordance with this message the company has created an artist series dedicated to unique crafts that resonate with their mantra. The first installment features contortionists that literally "bend" the laws of the body's physics. And they do so while modeling some of this season's socks. We likes.
Los Angeles-based surf/skate label Matix just released a look into its 2013 Summer collection via--what else--a surf and skate video. The piece features some casual surfing and shredding in what looks like Venice Beach, California. Okay we get it, staying true to their roots via the help of surf ambassadors Turkey Stopnik and JJ Wessels and some homies that skate real solid. We can dig the homegrown effort.
New York City-based Alife returns to the streetwear game this year. After reopening its flagship storefront in the city's Lower East Side the label has also released a series of graphic tees to coincide. Inspiration for the shirts include drugs, sex and pizza delivery influences. Yep, a pretty accurate snippet of their consumer demographic, we guess. Peep the series:
Worldwide purveyors of the streetwear game, Stussy, is getting ready to drop its first printed mag for fan in the West. Volume one of the biannual will be made available in limited quantities at its store locations tomorrow, March 29th. Before then fans can check out the teaser trailer of the printing process.
Wooden sunglasses company, Shwood, just upped their craftsmanship ante with the release of their Stone Collection. They also contracted videographer/creative Joe Stevens to showcase how the creation process works. The limited-edition shades, available in the "Belmont" or "Canby" frame are made out of fused Birchwood and slate. Only 200 made at $325 a pop! Peep the technique.
Nike SB continues to foster their relationship with legendary professional skateboarder Eric Koston with the release of his second signature shoe, The Koston 2's. To accompany the new sneakers the sportswear giant produced a hilarious short that details a constantly remixed folklore about the skater. Pretty epic cameos and comedy!
Calling all fashion designers, Project Runway is currently casting for its 12th television season. This year's prizes include an opportunity for the winner to show their work at New York City Fashion Week and a chance to earn $100,000 towards the launch of their line. Applicants can sign up here.
Japanese label Griffin Hartland teamed up with the guerilla gardeners of Vallicans to create a capsule collection centered around concrete farming. Check out the awesome short they made to highlight the gear and urban beautifying process. Real tight!
Action Sports shoe company, Etnies, continues to promote its buy-a-shoe-plant-a-tree program which, according to them, has successfully restored over 200,000 trees in Brazil and Costa Rica. Now we're not going to nitpick at the thought of a shoe company caring for the planet on one end and ruining it with mass production on the other. So let's just say that we're going to take Etnies up on their word and scout's honor. If so it's a fruitful, planet-conscious idea that we can stand behind!
