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REEBOK TO LAUNCH DADDY YANKEE SHOE

March 6 | | 4 Comments

Hispanic Reggaeton Music Star Expands Endorsement Push By Rich Thomaselli and Laurel Wentz, Ad Age Reggaeton music star Daddy Yankee will add another bluechip marketer to his growing list of endorsements when he launches a signature DY shoe and apparel line and ad campaign with Reebok on March 8. The campaign is from The Additive, Philadelphia and Los Angeles, a firm founded by Que Gaskins now Reebok’s VPglobal marketing for lifestyle and entertainment for the RBK brand. Though details of the shoe line and the national ads have been kept under wraps, Mr. Gaskins said the campaign is not…

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FREAKING FOR SNEAKERS

March 5 |

Athleticshoe lovers are bingeing on vintage kicks, oneofakind designs and limitededition pairs By Anita Hamilton, Time Magazine By 9:35 on a recent Friday night, Dominique Thomas had been camped outside the Niketown store in South Miami for two full days. Thomas, who goes by the street name DK the Line Pimp, had flown in from Denver and was first in line to buy the $100 Cowboy Air Max 180s, which were scheduled to go on sale at 10 that night. Just 140 pairs of these limitededition sneakersa hunter green, lizardskin design with a light pink Swooshwere manufactured, and they would…

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POP ICONS STEP INTO SHOE BIZ, BUT A SHOO-IN IT’S NOT

February 19 |

By Martinne Geller Savvy pop icons seeking to cash in on their fame are stepping out with their own shoe lines, but manufacturers can easily trip up when banking on something as fleeting as a hot name, industry experts warned. At the World Shoe Association’s (WSA) semiannual show in Las Vegas last weekend, musicians’ monikers seemed as common as those of fashion designers. But unlike Nike Inc.’s Air Jordans, named after basketball icon Michael Jordan, for example, many of the latest celebrity shoes are not cobranded. Instead, they rest solely on such names as Jessica Simpson, Gwen Stefani, Carlos Santana,…

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PRO-SOCIAL | ANTI POLICE BRUTALITY TEES

February 14 |

Thanks to Dan over at DNA Ideas for turning us on… FOR MORE INFO ON FATCOP XXL PEEP THEIR SITE AT: www.fatcopxxl.com

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SEARCHING FOR THAT SPECIAL VALENTINE’S DAY GIFT THAT’S GONNA MAKE HER SAY YOUR NAME?

February 12 |

Search no more. Stacey Blume of the eponymously named Blume has come up with a cute concept of personalized undies, tanks, hats,thermals and now baby gear. Check out her site and pick up that little personalized sumpthin’, sumpthin’ that reminds her of you. For more info visit: www.blumegirl.com

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NIKE CEO RESIGNS AMID CONFLICT WITH FOUNDER

January 24 |

Nike Inc., the world’s largest athleticshoe company, on Monday said CEO William D. Perez resigned over differences with company founder and chairman Philip Knight and was replaced by Mark Parker, copresident of the Nike brand. Perez, who joined the Beavertonbased company in December 2004 after a long career with consumerproducts maker S.C. Johnson, resigned by mutual agreement with the Nike board, Nike said in a statement. Perez said in the statement that he and Knight “weren’t entirely aligned on some aspects of how to best lead the company’s longterm growth. It became obvious to me that the longterm interests of…

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STELLA MCCARTNEY NOW AVAILABLE AT H & M

November 9 |

Being a sale supersleuth can be exhausting. Constant flyer monitoring, keeping track of shipment arrival dates, and covert meetings with salesgirls across the city can run you down. But it’s aaaaall worth it when you score that Stella McCartney blazer and fab drainpipe jeans. If only Stella McCartney would design an exclusive line for H&M. Then you could stop wringing your hands. Good news, Suzie Shopper. Tomorrow’s your day: The highly anticipated Stella McCartney for H&M collection launches worldwide on November 10. Drawing inspiration from the favorites of her previous collections, McCartney has put together 40 items for fall that…

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TUESDAY | 11 08 05 | 6-10PM

October 30 | | One Comment

GENART SHOPPING SPREE FEAT. RED TOE NAILS Enjoy an evening of shopping, complimentary cocktails, music and pampering… Tuesday, November 8th 6:00 10:00pm The Puck Building 293 Lafayette Street (b/w Houston & Prince Streets) Gen Art will showcase the wares of 40+ emerging highend fashion designers who previewed and sold their fall collections at discounted prices in womenswear, menswear and accessories. Perfect timing for you to start getting holiday gifts for people that they won’t be able to find on their own! FOR MORE INFO VISIT: http://www.genart.org/event.view.htm?itemid=1272

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THRUST APPAREL INVITE ONLY SALE

October 29 |

You must follow this link to participate in the sale http://www.thrustapparel.com/thrust_store.html

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