Motor Trend recently held the third edition of the World’s Greatest Drag Race for its Best Driver’s car competition. The quarter-mile race featured 12 cars that are new or recently updated and are for sale in the U.S. The cars are worth about $1.9 million collectively and they certainly didn’t disappoint out on the track.
With an Apple iPhone 5S drop weeks away, we recently scourged the web in search of iPhone concepts that didn’t go completely off the reservation from a product and interface design standpoint. Our only other criteria was that the concept had to be well thought out and well executed. We wanted to feel like come 2014, this is the phone that we could potentially get.
Italianborn motorcycle company, Vespa, celebrates its 70year history by teaming up with French creative agency NOMOON to draft up a visual retrospective. The result is an animated piece that highlights the company’s models and designs (including a brief stint with automobiles) from as far back as 1943 to today.
Music mogul and entrepreneur extraordinaire JayZ gets to add another corporate notch to his belt with his latest Samsung deal. The multimillion dollar MC just revealed to the world that his forthcoming album Magna Carta The Holy Grail will be made available exclusively early to Samsung Galaxy device users thanks to a 5 million dollar purchase that the company made. Apparently, Mr. Carter wasn’t too shy about the deal since his official Twitter account went on to jokingly proclaim the deal’s “philosophical” nature. Humble brag of the year if you ask us.
Athleticism is a highyielding market if your one of America’s best. Sports Illustrated reminds us by presenting their list of highestearning American athletes, The Fortunate 50. Rounding out the top 5 include boxing’s Floyd Mayweather, basketball wizards Lebron James and Kobe Bryant, football quarterback Drew Brees and golfer Tiger Woods. Peep the entire list here.
The following is a European ad for fullservice mobile bank Hello Bank. It features a full symphony orchestra playing with some rather nontraditional instruments. Without giving it away we’d just like to note that it’s probably one of the more technologically advanced symphonies we’ve ever come across. The new mobile bank will be made available in Germany, Belgium, France and Italy. Genius way to brand!
Tennis legend Andre Agassi joins the ranks of Nike once again. This time the retired player will be on the philanthropic and ambassador side of the field rather than a sponsored athlete. According to Nike’s Phil Knight he’ll join the company on the outreach side. “As one of the world’s greatest tennis players, Agassi embodied the passion, dedication and determination of the Nike brand. As a philanthropist and campaigner, he continues to share Nike’s commitment to inspire the young generation with his Just Do It spirit. We are honored to welcome him back.” Congrats to him!
One of HipHop’s most recognizable names came under fire recently for his lyrics on a song that he was featured on. Miami rapper Rick Ross was criticized for his reference to date rape on Rocko’s “U.O.E.N.O.” Rick Ross attempted to apologize more than once for the lyric (“I’d die over these reeboks you ain’t even know it/ Put Molly all in her champagne, she ain’t even know it/ I took her home and I enjoyed that, she ain’t even know it.”) but it was seen as disingenuous because they failed to acknowledge the seriousness of the issue. Rape is no joke (or art) when nearly 1 in 5 U.S. women surveyed in the National Intimate Partner and Sexual Violence Survey said they had been sexually assaulted.
Vevo presents an original short about 50 Cent’s new venture into boxing (SMS Promotions). The infamous Queensbred MC is no stranger to adversity and the challenge of the ring is no different for Mr. Jackson. Check out how he breaks down his triumphs and setbacks and how it all forged him to become the lifedriven competitor that he is today.
Few things make brands take pride in their work like handmade manufacturing. In this case Miamibased Del Toro highlights how its shoes are made with craft and care in their Italian facilities. No punches pulled here as what you see is what you get. And considering the hefty $300+ USD price tag, we’d expect no less!