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OFFICIAL WORLD CUP VIDEO: THIS IS WHY APPLE x BEATS WILL WIN

June 6 |

Beats by Dre and now Apple by default just took a page out of Nike’s playbook by dropping The Game Before The Game for the 2014 FIFA World Cup in Brazil.

Cut to “Jungle” by X Ambassadors, Jamie N Commons, the almost five minute viral features: Neymar Jr. getting a pep talk from Neymar Sr. before the big game.Read More

2014 WWDC: BEATS DR. DRE GET’S A CALL

June 3 |

Yesterday at Apple’s WWDC (World Wide Developers) conference Dre made a remote appearance during Craig Federighi’s presentation. Of the many higlights, this had to be one of the funnier moments:Read More

VOLVO’S CREATIVE CHASE

November 20 |

General consensus would be that nobody likes commercials. Kinda true, but when a commercial is done right it does two things: Sell you a product, and Entertain you. Case in point, take Volvo Trucks who have been on a creative roll this year most recently with Jean Claude Van Damme most epic split between two moving Volvo trucks!Read More

URBAN OUTFFITER’S TO BUILD ULTIMATE LIFESTYLE EXPERIENCE

November 20 |

Retailer to suburban hipsters everywhere, Urban Outfitters just leased the former site of Waterloo Gardens in Devon, Pennsylvania. What are they doing there? Well, they plan to build Devon Yard. A soon to be town center for the town of Devon, and the ultimate “lifestyle” experience.

Many of the in-house brands such as Anthropologie will be hosted by the space, and the town will also have mid-level and fine dining restaurants, a five story boutique called The Devon Inn, and a terrain garden center. If all goes as planned we will be seeing the Devon Yard in 2016.Read More

IRISH WHISKY AD OF THE YEAR

November 20 |

The ad agency Opperman Weiss out of New York has taken the requisite liquor ad to another cinematic & story telling level on behalf of it’s client, TULLAMORE D.E.W.

The Parting Glass is a beautifully shot, heart felt spot with a great backdrop and served with an extra shot of double meaning.

This ad fits the brand like a glove – truly effective commercial storytelling at it’s very best.Read More

APPLE HIRES FORMER NIKE DESIGN DIRECTOR BEN SHAFFER

October 7 |

iWatch, uWatch, we’re all watching. After hiring cable exec Jean-Francois Mulé joins Apple from CableLabs, it is readily apparent that AppleTV is not the only front that Apple is looking to blow wide open in the tech sector. Another recent hire, Ben Shaffer was most recently the Studio Director of Nike’s Innovation Kitchen which brought you products like the Flyknit and depending on you you ask, may or may not have worked on the Fuelband. One thing is for sure, this maybe Apple’s most logical next step or two if they want to come up with and really move the needle when it comes to “wearable technology.”

Here’s is Ben on his role within the design lab while he was at Nike.Read More

LET THE BATTLE BEGIN: NBA LIVE 14

October 3 |

With the start of the NBA’s 2013/2014 season less than a month away, it’s time to get your own personal pre-season on the way. LET THE BATTLE BEGIN! EA Sports is back in off the bench with NBA Live14 after taking a recess from the basketball genre entirely.Read More

NIKE’S SNEAKERBOOT REMIXES

October 2 |

Being from NYC when Fall/Winter hits you got to have that in between sneaker to walk around in to keep your toes from freezing. For me it was the Uptown’s, aka the Air Force 1’s. Luckily the team over at Nike Sportswear put their heads together and came up with the “SneakerBoot,” updating classics silhouette’s and recent designs into winterized versions of the sneaker. The collection includes the Air Force 1, Airmax 90, Free Run+ 2, Lunar LDV Trail, and the Roshe Run’s. The “SneakerBoot’s” are set to land in stores this month.Read More

HUF X NYC

October 2 |

You’ve seen their socks all over Instagram and Tumblr, now check out Huf’s riders as they shred through the streets of NYC in style, with style. Also pass by their website HufWorldwide.com to check their Fall collection, very clean stuff.Read More

25 YEARS OF MADDEN

August 27 |

Gamers all across America will rejoice as the 25th edition of EA Sports’ Madden Football is released this week. This year’s edition of Madden has Detroit Lions legend Barry Sanders on the cover and boasts the new Run Free system, which adds 30 new moves to unleash on the defense when running the ball. Whether you’re a novice or have been playing the game since the days the ambulance drove out on the field, this year’s Madden has special offers to entice gamers.Read More