The following is a European ad for full-service mobile bank Hello Bank. It features a full symphony orchestra playing with some rather non-traditional instruments. Without giving it away we'd just like to note that it's probably one of the more technologically advanced symphonies we've ever come across. The new mobile bank will be made available in Germany, Belgium, France and Italy. Genius way to brand!
Tennis legend Andre Agassi joins the ranks of Nike once again. This time the retired player will be on the philanthropic and ambassador side of the field rather than a sponsored athlete. According to Nike's Phil Knight he'll join the company on the outreach side. "As one of the world’s greatest tennis players, Agassi embodied the passion, dedication and determination of the Nike brand. As a philanthropist and campaigner, he continues to share Nike’s commitment to inspire the young generation with his Just Do It spirit. We are honored to welcome him back." Congrats to him!
It appears that Mountain Dew soft drink is joining the list of corporate names that have pulled back sponsorship deals with acclaimed Hip-Hop artists. Most of us know how sour the recent Reebok and Rick Ross deal went. Now PepsiCo (parent company of Mountain Dew) has decided to retract its current "Felicia The Goat" campaign with Tyler The Creator of rap group Odd Future. Sources link the move to some online backlash that declare the spots as "extremely racist and misogynist." Sounds almost like a joke to us considering that Tyler and the Odd Future crew have made their claim to fame in very unorthodox and seemingly "offensive" ways. In other words, wasn't Mountain Dew aware of the particular "brand of comedy" that the group is known for before sitting down and signing that contract? Guess not.
Spanish design firm Forma & Co. decided to explore the capacity of minimalist iconography by experimenting with a few pop-culture icons. Their Re-Visions series reinterprets franchises like Marvel Comics, KISS and the Barcelona Football Club to name a few. Amazing to see how the slightest visual cues can conjure up a conditioned mind's memory of a popular brand or concept!
For their latest campaign soap and beauty company Dove decided to conduct a rather interesting social experiment centered around female self-image. A forensic artist was hired to sketch a couple of volunteers based on their own description of themselves. Then a group of strangers described those same volunteers to the artist for a different sketch. The two drawings were then compared and the results were startling. All of the women described themselves in a less favoring manner than the strangers did. Enter the Dove campaign slogan, "You Are More Beautiful Than You Think." Brilliant!
Google delves into the world of re-imagined advertising with their new venture, Art, Copy & Code. The project's premise is to focus on the art of creating ideas for the interconnected age of technology, data and the consumer. One of the first "experiments" attached to the "ACC" boat is the Google+ x Adidas Talking Shoe. Think workout meets Knight Rider. You know, like the talking car. Check it out!
New York City is an interesting place, especially for advertising. And before there were gigantic printed billboards, there were what are known as "Wall Dogs", painters that specialized in huge, hand-stroked wall murals. Colossal Media is a present-day media company that still focuses on the centuries-old form of advertising. The following is a short that documents the grueling details that go into producing jobs of that stature. Truly remarkable!
While we admit that we don't really know how an energy drink and graffiti really make sense together (all PR and endorsement money aside), we do like the recent collaboration video between Parisian artist, Nasty, and Burn. Apparently the infamous writer designed a can for the company and this is the can and behind-the-scenes shots that created the ad.
Designer Nicole Meyer decided to jokingly take on the rather ambitious task of visually branding all lakes in the United States, hence the name of her project Branding 10,000 Lakes. Maybe she isn't even close to her mark, but she's put together a pretty cool line up of lake logos form Minnesota that we're definitely impressed with. Check out the entire series here.
The sports equipment professionals over at Easton decided to rig over 100 GoPro cameras for their latest promotional endeavor. The result is a hard-hitting rush of first-person points of view from multiple athletes. That means sitting in the game seat with hockey, lacrosse and baseball players as the action takes place. Take a look. Warning, not for those who get motion sickness easily!
