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Branding

OFFICIAL WORLD CUP VIDEO: THIS IS WHY APPLE x BEATS WILL WIN

June 6 |

Beats by Dre and now Apple by default just took a page out of Nike’s playbook by dropping The Game Before The Game for the 2014 FIFA World Cup in Brazil.

Cut to “Jungle” by X Ambassadors, Jamie N Commons, the almost five minute viral features: Neymar Jr. getting a pep talk from Neymar Sr. before the big game.Read More

2014 WWDC: BEATS DR. DRE GET’S A CALL

June 3 |

Yesterday at Apple’s WWDC (World Wide Developers) conference Dre made a remote appearance during Craig Federighi’s presentation. Of the many higlights, this had to be one of the funnier moments:Read More

IRISH WHISKY AD OF THE YEAR

November 20 |

The ad agency Opperman Weiss out of New York has taken the requisite liquor ad to another cinematic & story telling level on behalf of it’s client, TULLAMORE D.E.W.

The Parting Glass is a beautifully shot, heart felt spot with a great backdrop and served with an extra shot of double meaning.

This ad fits the brand like a glove – truly effective commercial storytelling at it’s very best.Read More

NIKE’S SNEAKERBOOT REMIXES

October 2 |

Being from NYC when Fall/Winter hits you got to have that in between sneaker to walk around in to keep your toes from freezing. For me it was the Uptown’s, aka the Air Force 1’s. Luckily the team over at Nike Sportswear put their heads together and came up with the “SneakerBoot,” updating classics silhouette’s and recent designs into winterized versions of the sneaker. The collection includes the Air Force 1, Airmax 90, Free Run+ 2, Lunar LDV Trail, and the Roshe Run’s. The “SneakerBoot’s” are set to land in stores this month.Read More

HUF X NYC

October 2 |

You’ve seen their socks all over Instagram and Tumblr, now check out Huf’s riders as they shred through the streets of NYC in style, with style. Also pass by their website HufWorldwide.com to check their Fall collection, very clean stuff.Read More

HELLO BANK SYMPHONY

May 18 |

The following is a European ad for fullservice mobile bank Hello Bank. It features a full symphony orchestra playing with some rather nontraditional instruments. Without giving it away we’d just like to note that it’s probably one of the more technologically advanced symphonies we’ve ever come across. The new mobile bank will be made available in Germany, Belgium, France and Italy. Genius way to brand!

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ANDRE AGASSI REJOINS NIKE

May 14 |

Tennis legend Andre Agassi joins the ranks of Nike once again. This time the retired player will be on the philanthropic and ambassador side of the field rather than a sponsored athlete. According to Nike’s Phil Knight he’ll join the company on the outreach side. “As one of the world’s greatest tennis players, Agassi embodied the passion, dedication and determination of the Nike brand. As a philanthropist and campaigner, he continues to share Nike’s commitment to inspire the young generation with his Just Do It spirit. We are honored to welcome him back.” Congrats to him!

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MOUNTAIN DEW PULLS TYLER THE CREATOR ADS

May 2 |

It appears that Mountain Dew soft drink is joining the list of corporate names that have pulled back sponsorship deals with acclaimed HipHop artists. Most of us know how sour the recent Reebok and Rick Ross deal went. Now PepsiCo (parent company of Mountain Dew) has decided to retract its current “Felicia The Goat” campaign with Tyler The Creator of rap group Odd Future. Sources link the move to some online backlash that declare the spots as “extremely racist and misogynist.” Sounds almost like a joke to us considering that Tyler and the Odd Future crew have made their claim to fame in very unorthodox and seemingly “offensive” ways. In other words, wasn’t Mountain Dew aware of the particular “brand of comedy” that the group is known for before sitting down and signing that contract? Guess not.

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RE-VISION’S LESSON IN ICONOGRAPHY

April 26 |

Spanish design firm Forma & Co. decided to explore the capacity of minimalist iconography by experimenting with a few popculture icons. Their ReVisions series reinterprets franchises like Marvel Comics, KISS and the Barcelona Football Club to name a few. Amazing to see how the slightest visual cues can conjure up a conditioned mind’s memory of a popular brand or concept!

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DOVE’S “REAL BEAUTY” CAMPAIGN

April 18 |

For their latest campaign soap and beauty company Dove decided to conduct a rather interesting social experiment centered around female selfimage. A forensic artist was hired to sketch a couple of volunteers based on their own description of themselves. Then a group of strangers described those same volunteers to the artist for a different sketch. The two drawings were then compared and the results were startling. All of the women described themselves in a less favoring manner than the strangers did. Enter the Dove campaign slogan, “You Are More Beautiful Than You Think.” Brilliant!

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