Nike SB continues to foster their relationship with legendary professional skateboarder Eric Koston with the release of his second signature shoe, The Koston 2's. To accompany the new sneakers the sportswear giant produced a hilarious short that details a constantly remixed folklore about the skater. Pretty epic cameos and comedy!
Google delves into the world of re-imagined advertising with their new venture, Art, Copy & Code. The project's premise is to focus on the art of creating ideas for the interconnected age of technology, data and the consumer. One of the first "experiments" attached to the "ACC" boat is the Google+ x Adidas Talking Shoe. Think workout meets Knight Rider. You know, like the talking car. Check it out!
Skateboard truck company, Venture, welcomes their latest professional recruit, Kevin Romar. The California-based ripper, known for his tricks as well as his iconic afro is also a DJ on the side. To commemorate the partnership DJ K. Ro also whipped up a pretty fancy "Trapathon Mix" for fans to go nuts or skate to. Expect a bunch of Hip-Hop, re-tweaked Trap and Electronic music. Score!
Global fashion label HM is collaborating with British soccer hunk David Beckham on a line of bodywear (underwear, socks, bottoms and tops). And to commemorate the launch they've sought out the help of fellow Brit film director Guy Ritchie. The three teamed up to create a short film highlighting some the gear and mostly Mr. Beckham's physique. Ladies will definitely "bend it" for Beckham!
West Coast-based MC and philanthropist, Murs, recently teamed up with Toyota and Complex to explore the individuality behind this socially-conscious approach to music and art. The following video interviews Murs and has him describe a few features that also pertain to the idea of owning a Prius (PR work, of course). It's cool, you can ignore the car pitch and take in the jewels that the brother drops. Peace, peace ya'll!
Is nothing in this country sacred anymore? Must everything be a corporate money making scheme? Really, fruit made of sugar, oil and bits of dried fruit?
Check out this NBC Today show report on how food companies are scamming you, the FDA is not protecting you and if you take anything away from this, never buy anything with the word "flavored" on the label ever again.
Designer Nicole Meyer decided to jokingly take on the rather ambitious task of visually branding all lakes in the United States, hence the name of her project Branding 10,000 Lakes. Maybe she isn't even close to her mark, but she's put together a pretty cool line up of lake logos form Minnesota that we're definitely impressed with. Check out the entire series here.
The sports equipment professionals over at Easton decided to rig over 100 GoPro cameras for their latest promotional endeavor. The result is a hard-hitting rush of first-person points of view from multiple athletes. That means sitting in the game seat with hockey, lacrosse and baseball players as the action takes place. Take a look. Warning, not for those who get motion sickness easily!
If you're like us (free-thinking and informed) then you know the real deal about the advertising world--that it pretty much just serves the corporate agenda of consumption, right? Okay, maybe there's also an art to it (we'll admit to that much) but ads, for the most part, are really just walking thoughts that bump into us every single day. Nobody knows this more than creative freedom fighter, Depressed Copywriter. Which is why they've dedicated themselves to an entire blog's worth of clever re-worked ads.
Every time I see an example of corporate happiness I can only see the reality of life. I can’t help myself anymore. I can’t stop rearranging their copy.
Old Spice takes the cake with their latest campaign ad featuring actor and renowned muscle-man, Terry Crews. The piece straps him into a wild orchestra contraption that plays a different instrument every time he flexes a muscle. And that's not all! After the performance is over you can actually use your keyboard to record your own muscle music!
