Beats by Dre and now Apple by default just took a page out of Nike’s playbook by dropping The Game Before The Game for the 2014 FIFA World Cup in Brazil.
Cut to “Jungle” by X Ambassadors, Jamie N Commons, the almost five minute viral features: Neymar Jr. getting a pep talk from Neymar Sr. before the big game.
General consensus would be that nobody likes commercials. Kinda true, but when a commercial is done right it does two things: Sell you a product, and Entertain you. Case in point, take Volvo Trucks who have been on a creative roll this year most recently with Jean Claude Van Damme most epic split between two moving Volvo trucks!
The ad agency Opperman Weiss out of New York has taken the requisite liquor ad to another cinematic & story telling level on behalf of it’s client, TULLAMORE D.E.W.
The Parting Glass is a beautifully shot, heart felt spot with a great backdrop and served with an extra shot of double meaning.
This ad fits the brand like a glove – truly effective commercial storytelling at it’s very best.
To promote their MT09 model, Japanese motorcycle maker Yamaha presents a visually impressive short dubbed “The Dark Side of Japan”. Directed by Luigi Pane for BBDO Milan, the beautifully shot piece takes viewers on an intense ride through Japanese clubs, streets, alleys, and highways.
The dog food champions at Purina have teamed up with creative agency Publicis Bogota to present a rather interesting campaign about dog nutrition. The result is a series of humorous (or serious, depending on your perspective) photos that depict dogs as actual trashcans. Its message is “stop treating your dog like a trashcan”. If you love your fourlegged friend you’ll listen and feed them the right stuff, not leftovers.
Nike SB continues to foster their relationship with legendary professional skateboarder Eric Koston with the release of his second signature shoe, The Koston 2’s. To accompany the new sneakers the sportswear giant produced a hilarious short that details a constantly remixed folklore about the skater. Pretty epic cameos and comedy!
Google delves into the world of reimagined advertising with their new venture, Art, Copy & Code. The project’s premise is to focus on the art of creating ideas for the interconnected age of technology, data and the consumer. One of the first “experiments” attached to the “ACC” boat is the Google+ x Adidas Talking Shoe. Think workout meets Knight Rider. You know, like the talking car. Check it out!
Skateboard truck company, Venture, welcomes their latest professional recruit, Kevin Romar. The Californiabased ripper, known for his tricks as well as his iconic afro is also a DJ on the side. To commemorate the partnership DJ K. Ro also whipped up a pretty fancy “Trapathon Mix” for fans to go nuts or skate to. Expect a bunch of HipHop, retweaked Trap and Electronic music. Score!
Global fashion label HM is collaborating with British soccer hunk David Beckham on a line of bodywear (underwear, socks, bottoms and tops). And to commemorate the launch they’ve sought out the help of fellow Brit film director Guy Ritchie. The three teamed up to create a short film highlighting some the gear and mostly Mr. Beckham’s physique. Ladies will definitely “bend it” for Beckham!