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VOLVO’S CREATIVE CHASE

VOLVO’S CREATIVE CHASE

General consensus would be that nobody likes commercials. Kinda true, but when a commercial is done right it does two things: Sell you a product, and Entertain you. Case in point, take Volvo Trucks who have been on a creative roll this year most recently with Jean Claude Van Damme most epic split:

While we don’t expect any of our readers to go out and buy a Volvo truck anytime soon, you can still appreciate and be entertained by the fact that Volvo is flexing their trucks maneuverability in this spot.

Directed by Henry Alex Rubin, 28 different cameras were used to capture the 12-ton truck swerving through narrow and winding streets of Ciudad Rodrigo, Spain – home of the “Encierro” Running of the Bulls event all while being chased by 8 angry bulls.

Check the “The Chase” below.


Joel Popoteur

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