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APPLE HIRES FORMER NIKE DESIGN DIRECTOR BEN SHAFFER

APPLE HIRES FORMER NIKE DESIGN DIRECTOR BEN SHAFFER

iWatch, uWatch, we’re all watching. After hiring cable exec Jean-Francois Mulé from CableLabs, it is readily apparent that AppleTV is not the only front that Apple is looking to blow wide open in the tech sector.

Another recent hire, Ben Shaffer was most recently the Studio Director of Nike’s Innovation Kitchen which brought you products like the Flyknit and depending on you you ask, may or may not have worked on the Fuelband.  One thing is for sure, this maybe Apple’s most logical next step or two if they want to come up with and really move the needle when it comes to “wearable technology.”

Here’s is Ben on his role within the design lab while he was at Nike.

Where this takes us is anyone’s guess.

Joel Popoteur

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