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MOUNTAIN DEW PULLS TYLER THE CREATOR ADS

MOUNTAIN DEW PULLS TYLER THE CREATOR ADS

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It appears that Mountain Dew soft drink is joining the list of corporate names that have pulled back sponsorship deals with acclaimed Hip-Hop artists. Most of us know how sour the recent Reebok and Rick Ross deal went. Now PepsiCo (parent company of Mountain Dew) has decided to retract its current "Felicia The Goat" campaign with Tyler The Creator of rap group Odd Future. Sources link the move to some online backlash that declare the spots as "extremely racist and misogynist." Sounds almost like a joke to us considering that Tyler and the Odd Future crew have made their claim to fame in very unorthodox and seemingly "offensive" ways. In other words, wasn't Mountain Dew aware of the particular "brand of comedy" that the group is known for before sitting down and signing that contract? Guess not.

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