HM + DAVID BECKHAM + GUY RITCHIE
Global fashion label HM is collaborating with British soccer hunk David Beckham on a line of bodywear (underwear, socks, bottoms and tops). And to commemorate the launch they've sought out the help of fellow Brit film director Guy Ritchie. The three teamed up to create a short film highlighting some the gear and mostly Mr. Beckham's physique. Ladies will definitely "bend it" for Beckham!