Sneaker conossieurs, Rick Williams and Roland “Ro” Coit, just laced up their shoes for the first episode of their new reality series on Loud. Detroit Rubber has the D-Town natives showcasing their sneaker knowledge to help celebrities like Tiger, Prince Fielder, obtain hard-to-find soles. Check out the broadcast and watch how their search takes them all the way to legendary Detroit MC, Eminem's studio! We don't do the shoe fetishism much, but this we like. There's a story and history! We can dig it.