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PHARRELL WILLIAMS’ BIONIC YARN

PHARRELL WILLIAMS’ BIONIC YARN

Bionic

Music mogul and super-producer Pharrell Williams is never too shy of the new and cutting-edge. This is why in 2009 the affluent creative decided to invest in Bionic Yarn, a fabric that recycles plastic bottles and transforms them into functional, durable yarn. Since his attachment to the brand labels like The Gap, Moncler, Timberland, Levis and more have collaborated with the revolutionary and sustainable material. The following is an interview featuring Mr. Williams and Bionic Yarn co-owner, Tyson Toussant, about how it all works and why it's relevant in today's industry.

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