SNOOP DOGG SMOKABLE BOOK
Yes, its 4/20 and yes, we do have stoner readers. Or maybe just a handful of "creatives" that pull a few in between brainstorm sessions? That being said, here's a sweet branding move from none other than "King Stoner" himself, Snoop Dogg. It comes in the form of a book. Rolling Words are a series of lyric-ridden, hemp-covered, pages that double as rolling paper for your "tobacco." Oh and did we forget to mention the matchstick striker binder? Thank San Francisco-based agency Pereira & O'Dell, the crew that created the book as promotional strategy for Snoop Dogg Kingsize Slim Rolling Papers.