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BBC INTERVIEWS ODD FUTURE

BBC INTERVIEWS ODD FUTURE

British reporter Stephen King (Newsnight) sat down with the notorious West Coast-based alternative Hip-Hop group, Odd Future, to discuss the financial success of the group's touring pop-up shop. The report shines light on the new paradigm and business model that's made it all possible–giving away music for free and capitalizing on group merchandise. We're not mad at that! Check the 411.

Oddfuture

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