SAFE SEX APP
Swedish ad agency, Ester, was recently hired to create a safe sex campaign for young adults in Stockholm. 500,000 condoms embedded with QR codes and a safe sex app later, and the Kondom08 Campaign was born. Here's how it works: Partners scan the QR code, which installs an app onto their smart phones. When initiated (right before sex), the app reminds users to put on their condom and then the phone records the session (sound and movement). Users can then create their own profile based on their stats and compare them with with other safe sex practitioners. Fun!