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RACISM IN MEXICAN CHILDREN

RACISM IN MEXICAN CHILDREN

A video for an anti-racism campaign sponsored by the Mexican government is raising all kinds of eyebrows, and hopefully, awareness about the deep-rooted social issue. The almost four minute long piece captures a handful of responses from Mexican children that are asked to differentiate between a white doll and a black doll. When asked loaded questions like which doll is ugly, bad, good, trustworthy, etc., the children almost always attributed the negative qualities to the black doll. Ricardo Bucio Mujica, President of The National Council To Prevent Discrimination, points out that the experiment is meant to highlight some very real social stigmas and perceptions:

What we are tying to show here, is that in Mexico we associate the whiteness of the skin with beauty, with advantages in life and success, it’s the desirable stereotype.

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