HUMAN “FUELED” MOTORCYCLE
Japanese toilet maker, TOTO, is taking sustainability to new heights (or depths, depending on how you look at it) thanks to a human "fueled" motorcycle campaign. The TOTO Green Challenge proposes to reduce CO2 emissions in bathrooms by 50% before 2017. One of the ways that the company is promoting this effort is by traveling Japan with the bio-fuel efficient bike and a few representatives that will educate locals about the "wasteful" cause. Brilliant!