ECKO GRAFFITI TRUCKS
Ecko Unltd. has tapped into its graffiti roots to help promote its new Canadian site. A campaign featuring French artists, 123Klan, helped the brand bomb an entire delivery truck amidst hundreds of on-lookers. The trucks then rode around the streets promoting both 123Klan (who collaborated on Ecko's Spring 2012 collection) and the new ShopEcko.ca.