BRANDING “THE THRONE”
Brand strategist and advertising expert, Douglas Brundage, presents a thorough breakdown of the success behind Jay-Z and Kanye West's (The Throne) platinum-selling album, Watch The Throne. Brundage points out how three key factors: collaboration, anticipation, and strategic execution, created the perfect storm that any agency on Madison Avenue would kill to emulate.
Through an implicit knowledge of how to collaborate creatively, build anticipation for a product and market it deftly, Mr. Carter and Mr. West brought street smarts to the boardroom, selling nearly half a million copies in one week and setting a record for most iTunes downloads ever thanks to another one of Jay’s innovations: separate digital and physical release dates.
Check out the entire piece here.