NIVEA PULLS CONTROVERSIAL AD
Skincare company, Nivea, just pulled the plug and issued an apology for an ad that caused a social media uproar. The culprit ad depicts a groomed black male carrying a mock head with an afro and beard. The copy over the image then reads "re-civilize yourself." To Nivea's defense, there is another ad with a white male model and a mock head. The difference, however, is that the other version doesn't include the same "re-civilize" phrasing–something that many argue, is the poor judgment that caused the backlash fiasco in the first place. Very questionable.