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HEINEKEN + GOOGLE LANDMARK DEAL

HEINEKEN + GOOGLE LANDMARK DEAL

In an unprecedented advertisement deal, beer giant, Heineken, has pulled out all of the stops and created a direct relationship with Google for their online marketing. As a result, the web gurus plan to roll out the red carpet for the brand and offer it special consultation and strategy that will span 20 international markets. Considering that Heineken's annual advertising budget is a whopping $3 billion, it's easy to imagine how a new 4% slot for direct digital marketing means big business. Expect to see other global brands cut out the ad agency middle-man and go down a similar road in the near future!

Heineken

[via PSFK]

 

 

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