SUBWAY FONT HISTORY
Author, Paul Shaw's book, Helvetica and the New York City Subway System, follows the long-term relationship between subway signs and the universal typeface. The New York Times recently produced an article describing the reasoning behind America's adoption of Helvetica during the 1960's–the go-to choice for designers that wanted their work to look more uniform and modern. Unfortunately, as Shaw describes in his book, things weren't always as tidy and peachy for the subway system, which, due to shifts and disruptions, didn't thoroughly implement Helvetica until the 1990's. The detailed history of the visual overhaul is really quite remarkable!