EXISTING VERIZON CUSTOMERS GET OVERCHARGED FOR IPHONE
Is this a risky move for a brand?
Here’s my iPhone 4 story…
This morning, on impulse, I decided to go get an iPhone at Verizon. I figured that since I was really over my Blackberry Storm II, I was willing to risk being an early adopter and ready to brave a long line in the cold.
So I get to the store, there were no lines as you can see by the picture above and they’re not sold out which were both encouraging signs (at least for me they were). I’m immediately funneled to a sales rep who taps in my number into what looks like a 9 pound, 2.5 inch thick ePad contraption and then proceeds to tell me that since I’m still under contract, that I’m not eligible for an upgrade until October 2011, but, if I’m willing to pay $649.99 for the 16GB model or $749.99 for the 32GB model, I could purchase the iPhone 4 that way.
I tell him that I’m willing to renew my contract for two years so that I can get the promotional price and he calls over his supervisor or store manager who proceeds to tell me that the only way around it is to add an additional line for $10/month for two years. He said that this is their policy.
When I mentioned that I would switch, he goes, “I’m sorry but that’s your option.”
Is it any wonder that customer loyalty is dead?
Just for the record, I’ve been a Verizon Customer for almost 4 years and my bill averages $200/month.
[ R ]