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HERMÈS GOES VIRAL

HERMÈS GOES VIRAL

No, it's not a misprint, you read right! French luxury brand, Hermès, is concentrating on its viral market via new micro-site, Les Ailes D' Hermès. The page–a colorful mosaic of creative videos–encourages users to interact with respective collaborative "pieces" that highlight the brand and artist(s) responsible. One example is visual artist and skater, Alexis Milant's "Take A Ride," a short finger-skating film. Wicked!

HermesSite

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[via Trend Land]

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