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JAY-Z “DECODES” BING

JAY-Z “DECODES” BING

Jay-Z gets all "Da Vinci Code" for the latest campaign involving his upcoming book release, Decoded. That's right, the international artist/mogul teamed up with Microsoft's Bing to create an interactive online gaming experience for fans across the globe. The game encourages participants to literally "decode" clues in order to obtain pages (and prizes) from the actual book, which are scattered throughout locations made famous in Jay-Z's works. Check out Decode Jay-Z With Bing and gets to cracking!

Jay-z-bing-decoded-game

[ via Highsnobiety ]

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