THE JETS VS THE GIANTS
The Meadowlands Arena, home of the NY Giants and NY Jets football teams, had a dilemna on their hands. Create a common retail space that accomodates two respective home teams. Enter retail design firm Chute Gerdeman. The Ohio-based creative team went to work by designing a dynamic lighting-based and digital projection-laden space. The reason, lighting and projection can alternate easily, green and white for The Jets, blue and red for The Giants. Good luck trying to get die-hard fans to switch that easily!
[ via PSFK ]