AUDI’S INTERACTIVE MESSAGE DISPLAY
German automaker Audi is collaborating with Swedish-German design firm Kram/Weisshaar to turn London's Trafalger Square into an interactive message space called Outrace. The installation will use eight Audi factory robots that will be automated to draw messages in three-dimensional lighting graphics. The project, part of London Design Week, encourages participants to log in via website or mobile phone, submit their messages, and have the robots write them out for audiences to see.
[ via Cool Hunting ]