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THE FABRIC OF HIP-HOP

THE FABRIC OF HIP-HOP

NYC-based clothing brand Sedgwick & Cedar celebrates the pioneers of Hip-Hop through commemorative apparel. Showcasing everything from original party flyers to photographs of the era, S & C makes it a point to highlight the creativity and excitement of Hip-Hop's beginnings. The brand, named after the actual streets where the first outdoor jams were held, works closely with forefathers like Kool Herc and Afrika Bambaataa to make sure that other founders receive due recognition and even royalties via proceeds from sales.
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