TARGET LIGHTS UP THE NIGHT!
Last Wednesday evening Target, in conjunction with The Standard Hotel of New York City, put on a one-of-a-kind light show for locals and tourists in the famous Meat Packing District. The big retailer rigged more than 150 rooms of The Standard’s south wing with brilliant LED light strips, live dancers, and props to create a performance that showcased the store’s Fall fashion line. According to experts, the performance, sets a new bar for promotional events in The Big Apple.
[ via PSFK ]