BOBBITO “EL BARBERO” GARCIA CROSSES OVER INTO THE AD GAME
NYC based ideas and solutions shop Project 2050 announced Bobbito Garcia, world-renowned curator of underground culture, as Chief Creative.
I'm elated to join the Project 2050 family," says Garcia. "The shop has always been focused on being genuine and I've always held a high regard for their creative process. Their work ethic and forward thinking attracted me to the opportunity the most. For those who know me well, I have always been passionate about exposing cultural movements that begin on the street level and eventually influence the globe. I look forward to working with my friends at W+K, TBWA, Nike, EA SPORTS, New Era Caps, Gatorade, and many more in my new capacity. We will continue to work with agencies, brands and people we admire and trust."