After 10+ years with them, we recently made the switch from Sprint to Verizon for no reason other than better phone selection and service. We still follow the company and from a creative standpoint, we're not really big fans of the spots featuring Sprint CEO Dan Hesse. This morning we came across this spot co-directed by Superfad for Goodby, Silverstein & Partners. What a great spot! This is the direction that Sprint should be going in. If only they can get better phones!

[ via: fubiz ]