NIKE INTRODUCES CONSIDERED “DESIGN”
As the stream of companies going green continues, Nike yesterday unveiled its version of sustainable products under the banner of "Considered Design." As we watched their very well put together product presentation, we were very impressed with their efforts to minimize the environmental impact of producing their products via reducing waste, using environmentally preferred materials and eliminating toxins.
Nike’s long-term vision for Considered is to design products that are fully closed loop: produced using the fewest possible materials, designed for easy disassembly while allowing them to be recycled into new product or safely returned to nature at the end of their life. This is where we give props…
And here is where we don’t…the initial Considered Design product line is straight-up dull. The Design end of it was purely functional with minimal "design" aesthetic. Coming from Nike, we were pretty surprised. We’re almost positve that this will change by the time the official product line launches.
Nike is not the only company guilty of this. See the Toyota Prius and the Chevy Volt. The question we pose to corporations world wide is " Why do evironmentally sustainable products have to be dull? In order to gain mass acceptance, it’s sad to say, the product has to have that "wow" factor and design appeal.
Imagine if you will sustainable products with the design sensibility of Apple’s line of products.
It amazes us how revenue driven corporations still don’t get that design is an important and integral part of what a product communicates and the relationship it develops once it has been purchased by a consumer.
Back to Nike, we know you have the design appeal in you as we see it all over the place here in NYC. It’s time to inject that into your Considered Design product line thereby creating environmentally friendly apparel and kicks that are hip and chic!
We look forward to CD 2.0.
For more info visit: www.nikeresponsibility.com