ADIDAS CREATES A SERIES OF PROLETARIAT INSPIRED SPOTS FOR THE BEIJING 2008 OLYMPIC GAMES
Adidas is really looking to put it on Nike by selecting the forthcoming Beijing 2008 Olympic Games as a platform to launch its salvo against rival Nike for global brand domination. The trefoiled sports apparel maker is using this global stage to conduct a multi-pronged attack that includes: a) the opening of the world’s largest Adidas store b) announcing their plans to open 6300 stores in China by 2010 and c) by dropping these four beautiful, people/athlete inspired TV spots. They were produced for the Beijing 2008 Olympic Games by TBWA/Chiat Day and directed by Psyop’s Marie Hyon and Marco Spier. As of this posting, Adidas is only planning to air these TV spots in the Chinese market.
For more info on the 2008 games in Beijing, visit: en.beijing2008.cn