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By Led Black

NissanBe on the lookout for a lost set of car keys; better yet – 20,000 sets of lost car keys.  To be honest, the keys are not lost but are part of Nissan’s latest marketing ploy to promote the Altima’s keyless ignition system.  The tag attached to the keys reads: “If found, please do not return. My Next Generation Nissan Altima has Intelligent Key with push-button ignition, and I no longer need these.”  The car key sets will be strategically “lost” in bars, sports arenas and other high-traffic places in the following seven markets; Atlanta, Chicago, Dallas, Los Angeles, Miami, New York and Washington.  The lucky folks who find the keys can log on to and enter the tag number in order to win a gas card or a subscription to Vibe magazine.  The buzz-generating stunt was created by the True Agency and cost a paltry $100,000 to actualize.  I think the concept is truly innovative but I am not too keen on finding a set of fake keys, I am trying to get my hands on some real keys.  The 2007 Nissan Altima is a slick sedan and the Altima Coupe that comes out this summer is sicker than the bird flu. 

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