ROCAWEAR & CHERRY COKE COLLAB ON A NEW CAN DESIGN
Jay Z, a.ka. Jigga, a.k.a. Hova continues his trail-blazing ways as Cherry Coke joins forces with the Rocawear design team to create an eye-catching new appearance for the brand. The new can design will make it’s debut during Fashion week where Jay and his design team will unveil the new design. It is the first packaging update for the brand since 2002.
"Cherry Coke already tastes great, but we wanted to give the brand an energetic new look and feel," said Katie Bayne, senior vice president, Coca-Cola Brands, Coca-Cola North America. "By partnering with Rocawear and its founder Shawn "Jay-Z" Carter, we’ve been able to fuse design, fashion and music to create a hot new look and personality for Cherry Coke and Cherry Coke Zero."
The vibrant, urban design for Cherry Coke features a stylized silver cityscape scattered with dark pink cherries on a graduated pink background. The motif for Cherry Coke Zero, which offers great Cherry Coke taste with zero calories, includes the same silver cityscape and cherries with pierced centers dotted across a predominately black background.
"When Cherry Coke approached Rocawear about creating a completely newappearance, we knew we could help deliver a fresh approach for an iconic brand," said Jameel Spencer, Chief Marketing Officer, Rocawear. "We’ve designed an urban landscape and a contemporary cherry icon that together reinvent the Cherry Coke brand in a stylish, hip, youthful new way that reinforces its great taste."