ASICS LAUNCHES MADE OF JAPAN CAMPAIGN WITH A 4.92 FOOT SNEAKER…GENIUS!
By Angela Navidad, www.adrants.com
To celebrate its quirky Japanese roots Asics presents its Fabre74 Onitsuka model in the style of ad-idolatry: with a 1.5-meter (4.92/ft) sculpture of an Onitsuka Tiger sneaker made of warring elements of Japanese culture. This is part of Onitsuka’s Made of Japan effort, which seeks to challenge ideas about the Japanese pop-world with, uh … a hodgepodge of its icons.
The sculpture is a collabo between StrawberryFrog, LA-based artist Gary Baseman, and Dutch photographer Marcel Christ, and it will appear in print, online and at venues in London, Paris, Berlin, Barcelona and Zurich. Peep the video, it’s quite artistically and culturally interesante!
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