THE RETURN OF THE INTERNET: HOW DIGG, YOUTUBE AND VIRAL MARKETING WIDENED THE WEB
By David Silverberg
OK, it never left, but it did take a long nap. Now, the Net is back with a vengeance as it becomes more personal, interacts with the user in wild ways and is giving the high-tech sector a lucrative shot in the arm.
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Don’t play the lottery to become an instant millionaire. Play the Internet. Imagine your business raking in $300,000 (all numbers US) a day. That’s what MySpace competitor Cyworld, based in South Korea, earns just through selling virtual items. Or imagine pulling in more readers than Fox New, like Digg.com’s Kevin Rose did through his innovative newsgathering site Digg.com. And what if you could imitate YouTube’s success by attracting 12.8 million viewers to your site weekly and later selling to Google for a whopping $1.65 billion?
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