JAY-Z PARTNERS WITH ANHEUSER-BUSCH, TAKES ON NEW EXECUTIVE ROLE
After already embarking on several successful business ventures to date, hip-hop renaissance man Jay-Z has recently partnered with beer giant Anheuser-Busch to become co- brand director of its subsidiary brand, Budweiser Select.
The newly formed union is the first time that Anheuser-Busch has signed a celebrity to actively participate in the development of one of its beer brands. With his new executive position, Jigga will participate in Budweiser Select planning sessions and collaborate with the company on strategic marketing programs and creative ad development. Jay will also be involved in providing direction on other upcoming Budweiser Select television ads, radio spots, print campaign and several high- profile events.
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